Avidity Co-Operative Financial Institution

Avidity Energy's strategy is to deliver a sustainable business that will drive stakeholder value and community upliftment. Our Strategy focuses on a number of strategic initiatives centered on balancing the portfolio and growing in delivering a sustainable business.   Avidity is planning to expand its geographic locations through infrastructure creation and investment strategy, supported by growing our corporate brand across South Africa. Our approach towards growing our business will be measured and focused on enhancing current resources through our technical expertise and new business development.

When looking at different options as to how projects could be funded for current Project roll-out and future growth, one of the recommendations was that Avidity Energy should form a Financial Co-Operative and/or Co-operative Bank which will monitor and control Infrastructure Development within Rural areas and Community Based projects for now and the future. We are in the process of registrations and this facility would become available upon completion of registrations and licence to operate as Co-Operative Financial Institution.

This will allow for Deposit taking of all future fuel and other product sales at Avidity Service Stations, inclusive of allocation of Loans, future infrastructure development projects and SMME development opportunities within the Energy Sector & communities where we will operate.

One of the key differentiators between a co-operative financial institution (CFI) and other types of banks is that it is member owned and controlled.  This implies differences in their purpose of establishment

The absence of basic financial services, particularly in rural areas is seen as a major obstacle to growth and poverty reduction in the country. In October 2003 the South African financial sector committed itself to the Financial Services Charter (FSC), which acknowledged that access to "first-order retail financial services is fundamental to black economic empowerment and to the development of the economy as a whole" (Banking Council of South Africa, 2003). Signatories to the charter committed to increasing effective access to retail financial services for the lower income groups (Ardington et al., 2004). Through our Initiative and Service Station Model, communities would have access to funds to become independent owners of filling stations, energy related community projects and suppliers to the filling station with vast access to many benefits offered.  For more information please contact our Sales team.


•To encourage the culture of savings and to empower members by access to loans for business enterprise
•To promote and advance the social and economic welfare of members by enhancing access to financial services under
  sustainable conditions
•To provide a one-stop shop co-operative banking solution
•To satisfy the customer’s needs by offering a myriad of products that are driven by a sales and service philosophy
•To earn the loyalty of employees, customers and the community by operating with integrity and fairness at all times
•To participate in various “green energy” and “Working for Energy” programmes and community projects
•To invest shares so that they can receive a competitive rate of dividends for the members
•To provide tailor made solutions to the Filling Stations and communities in which they will operate
•To have employees who are empowered to build long-term relationships with members
•To demonstrate behavior that totally focuses on our members and recognize they are the reason we are here